Are you thinking of new ways to generate higher sales in your online store? If so, you should not make the mistake of overlooking Google Shopping Ads. Strangely, most sites do not know the value of Google Shopping Ads and it is no surprise that it accounts for only 20% of retail search clicks. So, it is the right time to tap into its full potential and give your retail search advertising efforts a boost. Refer to this BitQT Review which talks about the automated trading app that brings in daily profit without manual intervention of traders. Similarly, referring to a well researched review on retail research will give you more insight.
You will find Google Shopping Ads when you make a search query relating to any product on Google. They are highly effective since they are displayed as high-quality images on product lists, showing prices of the products too. The ads typically show up on the top where your searchers will most likely be looking. Google Shopping Ads can also help to increase sales in your offline store.
Recently a study by Adthena, an AI-supported search intelligence system that analyzed 40 million search ads, reported that Google Shopping Ads actually rule over retail search marketing. With Google improving its Shopping products, there is a growing belief amongst retailers that Shopping Ads can get them more clicks. So, it is being viewed as a method of consumer engagement and customer acquisition. According to VP Marketing of Adthena, reach and prominence have led to the dominance of Google Shopping Ads.
Google had introduced a desktop carousel for ads in 2016 that first brought Shopping Ads into the limelight. After this the ad unit kept developing, bringing in more formats. Besides, in terms of reach, Google Shopping Ads started influencing users who were at the top of the purchase funnel using broader terms, expanding to generic product searches. With Shopping Ads using generic terms, users are being encouraged to expand on those terms to find what they are looking for. These have been responsible for growth of Google Shopping Ads in the past few years.
The importance of Google Shopping Ads in retail budgets shows how fast the search marketers have adapted to new opportunities. Advertisers must be alert in order to stay ahead even though stepping into Google Shopping can turn out to be intimidating at first. However, if you research well, you can survive easily. If you can understand the channels and adopt quickly you will not lag behind. It is being argued that Amazon Shopping has the potential to give Google Shopping a run for its money. So, search marketers should ideally also look into the possibilities being offered by Amazon to ensure they have a long-lasting search marketing strategy.
The main challenge that Google Shopping is likely to face is the fact that the market is mature and the space has become highly competitive. Because of its access to extensive sales-related data Amazon appears to be in a far better position to work on its retail search advertising. The other advantage that Amazon enjoys is that its users have far stronger buying intent. Studies have shown that people are more likely to start product queries at this site. The only thing working in favor of Google is that many retailers are not keen to enter into business with Amazon as it is their direct competitor. Google’s effort to increase reach to their upper-funnel users and increasing their visibility with quality ad formats have ensures that Google Shopping Ads becomes the best place for retail search advertising.